THE FIRST £1M
CHANGES
EVERYTHING.
Most founders don't need another book about becoming a billion-dollar company.
They need to build the business that gets them through the first million.
Founder Escape Velocity®: The First Million is about that stage—the point where ambition meets the reality of scale.
The decisions.
The systems.
The people.
The numbers.
The mistakes.
The momentum.
BUILD THE BUSINESS THAT MAKES THE
NEXT BUSINESS POSSIBLE.
FOUNDATION
Build something that can carry the weight.
FOCUS
Decide what actually deserves your attention.
REVENUE
Turn activity into a commercial engine.
PEOPLE
Build beyond yourself.
SYSTEMS
Make progress repeatable.
VELOCITY
Create the momentum that compounds.
““The first million isn't the destination. It's evidence you've built something capable of going further.”
ROSS

CHRIS ROSS
Chris Ross has spent his career building, scaling and helping founders grow companies from zero to momentum.
From technology and executive search to venture-backed startups, he has worked inside businesses at the point where ambition meets the uncomfortable reality of execution.
Founder Escape Velocity®: The First Million distils those lessons into a practical framework for founders building towards their first £1m.
THIS ISN'T A BOOK ABOUT STARTING.
IT'S ABOUT ESCAPING.
Founder Escape Velocity®
THE FIRST
MILLION
Coming February 2028
Be amongst the first to own the definitive guide to scale.
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