FOUNDER
ESCAPE
VELOCITY®

The First Million

Build a business ready for its first £1m. The definitive framework for escaping the gravitational pull of your own founder role.

Release Window

February 2028

By Chris Ross · Founder & CEO, Datumra

FEV

FOUNDER
ESCAPE
VELOCITY®

THE FIRST MILLION

CHRIS ROSS

THE FIRST £1M
CHANGES
EVERYTHING.

Most founders don't need another book about becoming a billion-dollar company.

They need to build the business that gets them through the first million.

Founder Escape Velocity®: The First Million is about that stage—the point where ambition meets the reality of scale.

01

The decisions.

02

The systems.

03

The people.

04

The numbers.

05

The mistakes.

06

The momentum.

BUILD THE BUSINESS THAT MAKES THE
NEXT BUSINESS POSSIBLE.

01

FOUNDATION

Build something that can carry the weight.

02

FOCUS

Decide what actually deserves your attention.

03

REVENUE

Turn activity into a commercial engine.

04

PEOPLE

Build beyond yourself.

05

SYSTEMS

Make progress repeatable.

06

VELOCITY

Create the momentum that compounds.

““The first million isn't the destination. It's evidence you've built something capable of going further.”

ROSS

Founder Escape Velocity Logo

CHRIS ROSS

FOUNDEROPERATORINVESTOR

Chris Ross has spent his career building, scaling and helping founders grow companies from zero to momentum.

From technology and executive search to venture-backed startups, he has worked inside businesses at the point where ambition meets the uncomfortable reality of execution.

Founder Escape Velocity®: The First Million distils those lessons into a practical framework for founders building towards their first £1m.

THIS ISN'T A BOOK ABOUT STARTING.
IT'S ABOUT ESCAPING.

Founder Escape Velocity®

THE FIRST
MILLION

Coming February 2028

Be amongst the first to own the definitive guide to scale.

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Founder Escape Velocity Logo

YOUR FIRST MILLION
STARTS LONG BEFORE
YOU MAKE IT.

FEBRUARY 2028

Founder Escape Velocity®: The First Million

A Masterclass by Chris Ross